About the program
Want to see how the two days are shaping up? The full schedule is now live — from morning keynotes to in-depth panels, you’ll find session topics, speaker names, and what to expect across both days.
Doors open at 08:30 on Day 1, with discussions running through to 17:30. Day 2 kicks off with a closed networking breakfast for Insider ticket holders — a limited-capacity session designed for strategic conversations and direct exchange with panelists.
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If you’re purchasing tickets as a company and need an invoice, or if you’re looking to buy tickets for a group, just drop us a message at connect@newnormhospitality.com and we’ll sort it out for you.
DAY 01
registration start_08:30
Keynote
From Concept to Community: Creating Value through Integrated Development
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BERNARD "BB" BOHNENBERGER
Co-founder & CEO | Discover Collection
Keynote speaker
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About the Keynote
A practical case study examining how hospitality, wellness, and real estate come together to create lasting value and distinctive place identity.
Panel Discussion
Designing Places: From Architecture to Character
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Kulapat Yantrasast
Founder & Creative Director | WHY Architecture
Panelist
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Ivaylo Lefterov
Founder & Director | Aspire Hospitality
Panelist
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Hamish Kilbrum
Owner | Kilbrum Communications
MODERATOR
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ABOUT THE PANEL
An architect and a developer explore how design thinking and development strategy come together to shape the identity and value of a destination.
Panel Discussion
Capital at Work: Financing Branded Hospitality and Residential Projects
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Sevda Cadir, MRICS
Valuation & Feasibility (CEE/SEE) | Win Advisors
Panelist
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Tom Waycott
Principal | RCP Finance
Panelist
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DR. Nikolay Lazarov
Senior Expert in Banking Strategy and Digital Finance
MODERATOR
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ABOUT THE PANEL
The panel explores how branded residential and hospitality projects are financed, with insights into capital stack structures, investor priorities, and shared-risk models.
Panel Discussion
Who Buys and Why? Buyer Profiles and Demand Drivers.
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Dayana Kanazireva
Business Dev. Director | Okol Lake Park
Panelist
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Iavor Perduhov
Manager | Forton Homes
Panelist
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Alina Vlădulescu
Founding Partner | ‘Win” Advisors
MODERATOR
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ABOUT THE PANEL
A look at what motivates today’s branded residence buyers—from emotional drivers to investment logic. The session addresses segmentation, sales channels, and value perception.
Panel Discussion
Branding Rеal Estate: Creating value through identity.
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Raoul Fokkè
Head of Creative | The Orange Studio
Panelist
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Elitsa Panayotova
Managing Partner | United Master Architects
Panelist
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Christo Angelkov
Managing Partner | Bulgaria Sotheby’s Realty
Panelist
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ABOUT THE PANEL
How does design storytelling translate into commercial value? This panel focuses on how concepts are developed to differentiate products and shape brand presence within real estate.
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John O’Ceallaigh
Associate Director of Consultancy | PRCO Group
MODERATOR
Panel Discussion
Turning Vision Into Business: What Are We Developing for Today’s Buyer?
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Dianne Daudin-Clavaud
Corporate Director of Global Business Development | Nobu Hospitality
Panelist
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Tsvetan Petrov
Managing Director | IPA - architecture and more
Panelist
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Cătălina Roșu
Founding Partner | Win Advisors
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ABOUT THE PANEL
This session brings together developers and architects to explore how today’s branded residence buyer shapes a project’s vision.
The discussion focuses on aligning design intent with market expectations- balancing lifestyle appeal, service models, and ownership structure with commercial and operational realities.
Panel Discussion
Brand, Ownership & Operational Control: Delivering Hospitality in Residential Settings
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Bernard "BB" Bohnenberger
Co-Founder and CEO | Discover Collection
Panelist
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Christoph Hoffmann
Founder | 25 Hour Hotels
Panelist
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Sapphy Harwood
Operations Director | Sorores
Panelist
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ABOUT THE PANEL
This panel looks at how private ownership and hospitality services intersect in branded residences. Topics include how HMAs operate, what residents can access, and how tourism regulation informs delivery and rights.
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John O’Ceallaigh
Associate Director of Consultancy | PRCO Group
MODERATOR
Panel loading…
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we are working on something.
DAY 02
Business Networking Breakfast
Regional Futures: Priorities for Branded Residences and Hospitality Development
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ABOUT THE BUSINESS NETWORKING BREAKFAST | LIMITED ACCESS
An open-format roundtable engaging all participants—focused on regional needs, public-private alignment, and emerging areas of opportunity in real estate and tourism.
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HOW TO JOIN?
The breakfast is with limited access! Only for people who bought the “INSIDER TICKET”.
Panel Discussion
Designing with Story: Embedding Narrative and Community in Real Estate
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Hamish Kilbrum
Owner | Kilbrum Communications
MODERATOR -
Panelist announced soon!
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ABOUT THE PANEL
This session focuses on how architecture, landscape, and community programs contribute to a destination’s cultural and emotional fabric, beyond the physical footprint.
Panel Discussion
Interiors with Intention: Designing for Responsibility and Relevance
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Andreas Striegel
Partner | IBCOL Real Estate
Panelist
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Tina Norden
Partner & Principal | Conran and Partners
Panelist
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Vessela Valtcheva-McGee
Director Market Development EE | GBCI Europe
Panelist
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ABOUT THE PANEL
This session focuses on how architecture, landscape, and community programs contribute to a destination’s cultural and emotional fabric, beyond the physical footprint.
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Hamish Kilbrum
Owner | Kilbrum Communications
MODERATOR
Panel Discussion
The Emotion of Masterplanning: Designing Spatial Narratives for Real Estate
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Tobias Kümmel
Partner & Head of Hospitality | IBCOL Real Estate
Panelist
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Mark Thomann
Director | Wilding X
Panelist
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Elitsa Panayotova
Managing Partner | United Master Architects
MODERATOR -
ABOUT THE PANEL
How do architects and planners shape movement and feeling across a site? This session explores how spatial sequences—from site planning to interiors—support guest flow, identity, and long-term relevance.
