About the program
Want to see how the two days are shaping up? The full schedule is now live — from morning keynotes to in-depth panels, you’ll find session topics, speaker names, and what to expect across both days.
Doors open at 08:30 on Day 1, with discussions running through to 17:30. Day 2 kicks off with a closed networking breakfast for Insider ticket holders — a limited-capacity session designed for strategic conversations and direct exchange with panelists.
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If you’re purchasing tickets as a company and need an invoice, or if you’re looking to buy tickets for a group, just drop us a message at connect@newnormhospitality.com and we’ll sort it out for you.
DAY 01
registration start_08:30
Keynote_10:00 - 10:20
From Concept to Community: Creating Value through Integrated Development
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BERNHARD "BB" BOHNENBERGER
Co-founder & CEO | Discover Collection
Keynote speaker
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About the Keynote
A practical case study examining how hospitality, wellness, and real estate come together to create lasting value and distinctive place identity.
Panel Discussion_10:30 - 11:00
Culture as Context: Integrating Art and Local Identity in Real Estate Development
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Kulapat Yantrasast
Founder & Creative Director | WHY Architecture
Panelist
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Ivaylo Lefterov
Founder & Director | Aspire Hospitality
Panelist
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ABOUT THE PANEL
In a market where differentiation is increasingly defined by depth of experience, this conversation focuses on how cultural narratives, local heritage, and contemporary art can be embedded into the architectural and conceptual framework of real estate projects. The discussion examines how these elements shape perception, add long-term value, and align with the evolving preferences of residential and hospitality buyers.
Panel Discussion_ 11:20 - 11:50
Turning Vision Into Business: What Are We Developing for Today’s Buyer?
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Dianne Daudin-Clavaud
Corporate Director of Global Business Development | Nobu Hospitality
Panelist
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Tsvetan Petrov
Managing Director | IPA - architecture and more
Panelist
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Damyan Pilkov
Managing Partner | Plan Bulgaria
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ABOUT THE PANEL
Branded residence projects are increasingly shaped at the intersection of investor priorities, architectural vision, and evolving legal frameworks.
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Cătălina Roșu
Founding Partner | Win Advisors
MODERATOR
Keynote_13:00 - 13:30
Unlocking International Auidences for Branded Residences
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Sapphy Harwood
Director Operations |Sorores
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ABOUT THE KEYNOTE
A dive into how global buyers perceive, evaluate, and engage with branded residential offerings—framing strategies for visibility, trust-building, and cross-border market alignment.
Panel Discussion_13:40 -14:10
Who Buys and Why? Buyer Profiles and Demand Drivers.
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Dayana Kanazireva
Business Dev. Director | Okol Lake Park
Panelist
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Iavor Perduhov
Manager | Forton Homes
Panelist
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Lazarina Avramova
Regional Manager | beSOLD
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ABOUT THE PANEL
A look at what motivates today’s branded residence buyers—from emotional drivers to investment logic. The session addresses segmentation, sales channels, and value perception.
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Alina Vlădulescu
Founding Partner | ‘Win” Advisors
MODERATOR
Panel Discussion_14:25 - 15:00
Branding Rеal Estate: Creating value through identity.
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Raoul Fokkè
Head of Creative | The Orange Studio
Panelist
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Elitsa Panayotova
Managing Partner | United Master Architects
Panelist
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Christo Angelkov
Managing Partner | Bulgaria Sotheby’s Realty
Panelist
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ABOUT THE PANEL
How does design storytelling translate into commercial value? This panel focuses on how concepts are developed to differentiate products and shape brand presence within real estate.
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John O’Ceallaigh
Associate Director of Consultancy | PRCO Group
MODERATOR
Panel Discussion_15:20 - 15:55
Capital at Work: Financing Branded Hospitality and Residential Project
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Sevda Cadir, MRICS
Valuation & Feasibility (CEE/SEE) | Win Advisors
Panelist
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Tom Waycott
Principal | RCP Finance
Panelist
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Vessela Valtcheva - McGee
Director Market Development EE | GBCI Europe
Panelist
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Ralitsa Tsenova
CEO | Home2u | Part of Sky Holding
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DR. Nikolay Lazarov
Senior Expert in Banking Strategy and Digital Finance
MODERATOR
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ABOUT THE PANEL
The panel explores how branded residential and hospitality projects are financed, with insights into capital stack structures, investor priorities, and shared-risk models.
Panel Discussion_16:10 - 16:50
Brand, Ownership & Operational Control: Delivering Hospitality in Residential Settings
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Bernhard "BB" Bohnenberger
Co-Founder and CEO | Discover Collection
Panelist
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Sapphy Harwood
Operations Director | Sorores
Panelist
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John O’Ceallaigh
Associate Director of Consultancy | PRCO Group
MODERATOR -
ABOUT THE PANEL
This panel looks at how private ownership and hospitality services intersect in branded residences. Topics include how HMAs operate, what residents can access, and how tourism regulation informs delivery and rights.
DAY 02
Business Networking Breakfast _ 09:00 - 10:00
Positioning Bulgaria: Brand Narrative, Market Trust, and Local Activation
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ABOUT THE BUSINESS NETWORKING BREAKFAST | LIMITED ACCESS
An open-format roundtable engaging all participants—focused on regional needs, public-private alignment, and emerging areas of opportunity in real estate and tourism.
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HOW TO JOIN?
The breakfast is with limited access! Only for people who bought the “INSIDER TICKET”.
Panel Discussion _ 10:20 - 10:40
Brand, Destination & Development: Building Identity through Place and Partnership
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Hamish Kilburn
Owner | Kilbrum Communications
MODERATOR -
Maria Ashton
VP Development - Luxury Brands | Accor
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ABOUT THE PANEL
Hospitality brands play an active role in shaping emerging destinations through development strategy and design language. Brand values are expressed spatially, while development decisions respond to local context, regulatory frameworks, and long-term positioning within the real estate market.
Panel Discussion _ 11:15 - 11:50
Interiors with Intention: Designing for Responsibility and Relevance
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Andreas Striegel
Partner | IBCOL Real Estate
Panelist
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Tina Norden
Partner & Principal | Conran and Partners
Panelist
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Elena Mustakova
Co-founder | Moustache Studio
Panelist
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ABOUT THE PANEL
This session focuses on how architecture, landscape, and community programs contribute to a destination’s cultural and emotional fabric, beyond the physical footprint.
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Hamish Kilbrum
Owner | Kilbrum Communications
MODERATOR
Panel Discussion _ 12:00 - 12:30
The Emotion of Masterplanning: Designing Spatial Narratives for Real Estate
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Tobias Kümmel
Partner & Head of Hospitality | IBCOL Real Estate
Panelist
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Mark Thomann
Director | Wilding X
Panelist
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Aleksander Yonchev
Founder | Simple Architecture
Panelist
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ABOUT THE PANEL
How do architects and planners shape movement and feeling across a site? This session explores how spatial sequences—from site planning to interiors—support guest flow, identity, and long-term relevance.
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Elitsa Panayotova
Managing Partner | United Master Architects
MODERATOR
